Purpose
Analyze media sources to understand the language of media, how media messages are constructed and for what purpose. Examine how points of view are included or excluded.
Learning Activity
Media Literacy
- Audio, Video, Animation, Images
- Text, Color, Lighting, Angle, Framing
Deconstruct Media Messages
- Source
- Text
- Subtext
- Audience
- Persuasion Techniques
- Point of View
Lyndon Johnson’s ‘Daisy’ ad, which changed the world of politics, turns 50
White House Ringing
Jeb Bush 2016 Presidential Nomination Launch Ad
Trump Ad: “This is no act of love as Jeb Bush said”
Language of Persuasion
Perhaps One Of The Best Anti-Smoking Ads Ever Created.
Keep America Beautiful – (Crying-Indian) – 70s PSA Commercial
Propaganda
In a democratic country, where free expression is basic, no one who thinks the matter through could possibly want to stamp out all propaganda. The essence of democracy is that rival points of view have the right to compete in the open. Decisions on political and other questions must be made by a free people. That means a people who don’t shut their eyes and ears to opposing arguments, but instead look at them all, evaluate them, and throw out the ones that don’t hold water. – American Historical Association
How to Size Up Propaganda
7 Propaganda Techniques Used on You Every Day
Dove Evolution
A. Lincoln. Attorney and counselor at law
One Hundred Percent American–1918 – Mary Pickford – One of the best done WW1 propaganda silent films
What’s Next?
We use media literacy to examine commercial and political advertisements. Next learning activity.